As a personal branding photographer, my mission is to empower women by capturing their unique brand stories and personalities through the lens. When it comes to delivering your final images, I’ve made a conscious decision to include "all the best" photos in my packages.

This mostly came as an almost selfish choice, it was me who was struggling to choose and narrow down to a specified number of favourites. How could I possibly choose one shot over another, or withhold worthy images that I love, and you might love too?

Let's dive into why this year, I decided to upgrade my services to include all the best photos.

Capturing every angle (figuratively and literally)

During a photoshoot, we capture many moments—some candid, some carefully posed—all reflecting different aspects of who you are. I feel that limiting the selection to a specified number of images, diminishes the possible results of what we can create together. By including all the best photos, I ensure that you have access to the full spectrum of your session, allowing you to choose the images that resonate most with your brand and personality.

the power of choice

Every woman I work with has a distinct vision for her brand. Some images may speak to you more than others, depending on your goals, audience, and the message you want to convey. By giving you all the best photos, you have the power to curate your brand's visual narrative. With a larger variety to choose from, you can pick and choose images that resonate most with you.

What I like, you might not like

I think it's important to acknowledge that what I like, might not be what you like, so all the best photos ensures that within a gallery with so many to choose from, there are images that that feel authentic and true to you.

MaximiSing Your Investment

Investing in a personal branding photoshoot is a significant step in elevating your business. I want to ensure that you get the most value out of this investment. By providing all the top images from your session, you receive a comprehensive collection that can be utilised across your online platforms. On top of that, over time, images that you glanced over might come to call to you.

Transparency and Trust

Photography is an art, and selecting the "best" images can sometimes feel subjective. By including all the best photos, I aim to be transparent about the work we’ve done together. I want you to see all of your session and trust that I’m delivering everything that I feel, truly represents you and your brand. This approach fosters trust and ensures you feel confident in the value of the service you’ve received.

Celebrating Your Authentic Self

Finally, my goal is to celebrate the authentic you. Personal branding isn’t just about the perfect pose or the most polished image—it’s about capturing the real, multifaceted individual behind the brand. Including all the best photos means you get to see the moments that are perfectly imperfect, the smiles that are genuine, and the expressions that truly reflect your personality. It’s these images that often resonate the most with your audience because they show the real you.

Conclusion

It never really felt aligned for me, to mimic the method of other photographers who would have a specified number of shots per session. As much as I tried, I kept over-editing and considered it a "bonus" to my awesome clients, an unexpected treat to their gallery. I don't consider myself to be any good at sales, so rather than try to upsell an image upgrade, being purposeful with my decision to promise all the best edits, gives me a unique selling proposition that isn't common in this industry.

Choosing to include all the best photos in my packages is about more than just delivering a product—it’s about offering a service that is aligned with my values as a personal branding photographer. I want every woman I work with to feel seen, empowered, and to have access to imagery that represents her unique brand. By providing a comprehensive collection of images, I help you tell your story in the most authentic and impactful way possible.